Founder-CEO Growth Advisory

You have traction and some funding. Now What?Build the next level business that scales.

AmerEU advises funded technology founders as they move from early traction to repeatable growth, operational discipline and scalable leadership. International founders receive the additional cultural and market guidance needed to enter the United States and thrive in Silicon Valley.

Work directly with Hans Bukow — a serial venture-backed technology founder and CEO who has built companies across multiple technology generations, markets and economic cycles, and who is actively building in the AI era.

$35M+

venture capital raised

250+

professionals hired

20+

offices built or staffed

3

continents of operating experience

6+ M&As + IPO

strategic exits

The post-funding inflection point

What comes after traction and first funding?

Raising capital does not by itself create a scalable company. It raises expectations, compresses timelines and creates the obligation to build the growth systems, leadership and execution discipline the next stage requires.

Most founders arrive here with the same set of open questions: which parts of go-to-market are actually repeatable, what has to become measurable, who needs to own what, and where the next round of spending is justified by evidence rather than optimism.

EARLY TRACTIONDISCIPLINESCALE
  • Sales still depends on the founder being in the room.
  • Growth is real, but nobody can explain precisely why it happens.
  • Headcount and burn are climbing faster than the evidence supporting them.
  • Board conversations have shifted from vision to execution.
  • The leadership team was assembled for the last stage, not the next one.
  • AI is changing the product, the market and investor expectations at once.

Three growth requirements

What has to become professional next.

These are not a proprietary methodology. They are the three requirements that recur in nearly every company at this stage — and where advisory work tends to concentrate.

01

Repeatable GTM

Move from founder-led selling and opportunistic wins to a repeatable understanding of buyer, value, sales motion and market priorities.

02

Operational Control

Create the management visibility, accountability, cash discipline and execution cadence required to make increasingly expensive growth decisions.

03

Disciplined Scaling

Build leadership, systems and investment priorities that let the company grow without letting headcount, complexity and spending outrun evidence.

Ways to work with AmerEU

Two engagement paths, and one proven specialty.

Ongoing

Strategic CEO Growth Advisory

Ongoing confidential counsel for funded founders, with a defined monthly cadence and reasonable access for time-sensitive questions.

  • Post-funding priorities and sequencing
  • Go-to-market and scaling bottlenecks
  • Leadership design and organizational accountability
  • Boards, investors and fundraising strategy
  • Product and market prioritization

Focused

Focused Founder Strategy Sprint

A short, defined engagement addressing one material question — the lower-friction way to experience the working relationship first.

  • Post-Funding Growth Diagnostic
  • 90-Day Scaling Plan
  • US Market-Entry Readiness
  • Fundraising and Investor Narrative
  • GTM Bottleneck Review

Specialty

US Market & Silicon Valley Advisory

AmerEU's most proven specialty, available as an ongoing advisory engagement or a focused sprint.

  • Calibrate positioning for US buyers and investors
  • Understand Silicon Valley expectations and communication norms
  • Build credibility without abandoning home-market strengths
  • Adapt sales, fundraising and decision-making practice
  • Decide what transfers and what has to change

Proven specialty

Enter the US market with the confidence of a local — and the strengths that made you successful at home.

International and immigrant founders need more than a market-entry plan. They need someone who understands how US customers, investors, employees, partners and boards interpret value, credibility, urgency, risk and leadership.

The work is translation, not replacement. What made you successful at home is an asset; the task is to make it legible to an American market and calibrate everything else around it.

Sketched map of the Americas and Europe with routes drawn across the Atlantic
San Francisco
37.77° N, 122.42° W
São Paulo
23.55° S, 46.63° W
Lisbon
38.72° N, 9.14° W

Current relevance

Experienced across technology generations. Active in this one.

From factory automation and enterprise software to cloud platforms and agentic AI, Hans has built through successive transformations in how technology companies create and capture value.

AI has changed what companies can build, how fast they can operate and what investors expect. It has not eliminated the need for repeatable go-to-market, operational control, leadership, capital discipline and sound CEO judgment.

  1. Factory automation & MES

    Category building in manufacturing execution software

  2. Enterprise software & the web

    Category building in vendor management systems

  3. Cloud & SaaS platforms

    Scaling, turnaround and exit experience

  4. Agentic AI

    Currently building and advising AI-era companies

Referrals

Founder-CEOs who have worked with Hans.

For nearly a decade Hans has helped me with Plataforma and now Kodie grow an international impact IT services company.
Gary CarrierFounder-CEOKodie logo
Hans was critical in Lexi's evolution into now recognized as a leading edge AIoT company.
Scott CahillFounder-CEOLexi Technology logo
Kompyte survived the pandemic and had a successful exit to Semrush because of Hans' help.
Pere CodinaFounder-CEOKompyte logo
Over the years Hans has been a highly experienced go-to founder-CEO counselor that our portfolio companies can and have counted on for “what next?” help.
Noah Doyle & Jed KatzFounding PartnersJavelin Venture Partners logo
Hans helped us in Brazil and then worked on planning AXUR's global vision — excellent advice.
Fabio RamosFounder-CEOAxur logo
Hans' pioneering work in online staffing helped us get Candidately to success.
Jan JedlinskiFounder-CEOCandidately logo
Hans planned and delivered funding for JExperts to go to the next growth level.
Sergio ViolaFounder-CEOJExperts logo
Hans delivered successful cross-border execution to help our investment and leadership team acquire Revolution.
Geovane AssisInvestorRevolution logo
As AI has transformed the tech landscape, Hans has advised myself and our partners, as well as driving expansion with The ScaleBridge Program and Globiant internationally.
Akash SarafFounder-CEOTheAgentic logo

About Hans

Advice from someone who has actually had to do it.

A serial venture-backed technology founder and CEO who has built, financed, scaled, repositioned, turned around and exited technology companies across four decades of technology change.

The point of this history is not the résumé. It is pattern recognition — the ability to look at your company's current stage and recognize which problem you actually have, which one is a symptom, and what a founder in your position doesn't want to get wrong next.

Insights

Notes on scaling after the round.

All insights
Forthcoming

You raised the round. What must become professional next?

The specific capabilities investors assume you are building after a round closes — and the order in which they actually have to be built.

Forthcoming

Entering Silicon Valley without losing the strengths that got you here

What genuinely has to change when an international founder enters the US market, and what should be protected rather than assimilated.

Forthcoming

What AI changes — and does not change — about scaling a technology company

Where AI genuinely alters the product, the organization and the business model, and where it simply raises the bar on execution.

Start a conversation

Bring me the decision you're facing.

The first conversation is straightforward: your stage, the decision in front of you, and whether direct advisory work is the right answer for it. If it isn't, you'll hear that too.

Prefer to write first? Use the form — it reaches Hans directly.

Details on how enquiries are handled are in the privacy notice.