Advisory
Direct counsel for the stage where the company has to become professional.
AmerEU works with funded technology founders moving from early traction to disciplined growth. Every engagement is with Hans personally — no associates, no research team, no deck factory.
Who this is for
For funded technology founders moving from early traction to disciplined growth.
The sweet spot is a CEO with real traction and meaningful outside capital, building an AI, software, SaaS, industrial technology, automation or data company — and now facing the obligation to turn early promise into an investable growth company.
01
Repeatable GTM
02
Operational Control
03
Disciplined Scaling
Ongoing
Strategic CEO Growth Advisory
Ongoing confidential counsel for funded founders, with a defined monthly cadence and reasonable access for time-sensitive questions.
Engagements are tailored to company stage and scope.
- Post-funding priorities and sequencing
- Go-to-market and scaling bottlenecks
- Leadership design and organizational accountability
- Boards, investors and fundraising strategy
- Product and market prioritization
- AI-era business and operating questions
- Urgent or consequential CEO decisions
Focused
Focused Founder Strategy Sprint
A short, defined engagement addressing one material question — the lower-friction way to experience the working relationship first.
Engagements are tailored to company stage and scope.
- Post-Funding Growth Diagnostic
- 90-Day Scaling Plan
- US Market-Entry Readiness
- Fundraising and Investor Narrative
- GTM Bottleneck Review
- AI Business-Model and Operating Readiness
Specialty
US Market & Silicon Valley Advisory
AmerEU's most proven specialty, available as an ongoing advisory engagement or a focused sprint.
Engagements are tailored to company stage and scope.
- Calibrate positioning for US buyers and investors
- Understand Silicon Valley expectations and communication norms
- Build credibility without abandoning home-market strengths
- Adapt sales, fundraising and decision-making practice
- Decide what transfers and what has to change
- Enter the US with local judgment, not guesswork
Enter the US market with the confidence of a local — and the strengths that made you successful at home.
Example questions
The decisions founders usually bring first.
- Should we hire a VP of Sales now, or fix the sales motion first?
- Which parts of go-to-market are genuinely repeatable — and which are one founder?
- Are we ready to raise, or are we about to raise into a story we can't yet support?
- What does the board actually need from me each month?
- Where does AI change our product and margins, and where is it noise?
- We're entering the US. What must change, and what must we protect?
- Our burn assumed a growth rate we no longer have. What do we cut first?
Engagement process
How the work starts.
- 01
Discuss the inflection point
Understand the CEO, the company's stage and the most consequential decision currently on the table.
- 02
Choose the right engagement
Ongoing CEO advisory or a focused strategy sprint — whichever fits the question and the timeline.
- 03
Work directly with Hans
No junior-consultant handoff, no research team, no deck factory.
- 04
Turn judgment into action
Leave each engagement with decisions, owners and near-term next steps.
Fit
Who AmerEU is — and isn't — for.
A good fit
- You have product or market traction and have raised meaningful outside capital.
- You are building an AI, software, SaaS, industrial technology, automation or data company.
- You want candid, experienced counsel rather than a framework deck.
- You are entering the US market, or entering a materially more demanding stage of growth.
Not a fit
- Pre-idea projects looking for someone to build the company for them.
- Founders seeking motivational coaching rather than operating judgment.
- Companies wanting a large consulting team and a long research phase.
- Anyone hoping AI alone will substitute for disciplined company building.